At some point the world of gadget obsessed nerds and the world of healthy people, once sworn enemies, merged to become best of friends. Proof if proof were needed is the new NIKE+ FuelBand that measure your activities through a new made up metric “Nike Fuel”. As most diets and exercise plans are staged in Friedman Units this is perhaps quite apt.


Unlike similar clips or dongles, the NIKE+ FuelBand is designed to be worn throughout the day (and is therefore a little less likely to get lost). The NIKE+ FuelBand uses a built-in accelerometer to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body typ (and generally a pretty silly way to base your nutritional activity or workout), NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

The Nike+ FuelBand will be available in the UK from the 1st May, RRP £139 (GBP).